Viral Videos: you know, THAT video, the one that almost everyone has seen. Viral videos often contain something humorous that happens, and can range anywhere from videos shot on a cell phone (a mini example of a viral video here would be the guy who got tazered in Subway) to comedy skits on TV (like all of Justin Timberlake's Lonely Island productions). Viral videos are talked about from consumer to consumer, and some companies actually strive to create a viral video campaign (one example of this would be the Old Spice "The Man Your Man Could Smell Like" campaign), where others, such as the "Leave Britney Alone" video, don't necessarily plan on their video going viral...this guy has over 40 million views on this ONE video!
When we started studying viral videos, I immediately thought of the "Where the Hell is Matt" video that I saw a couple of years ago. While slightly humorous, this video doesn't really have much in common with other viral videos, but I enjoy it the most so I thought I'd share.
So what do videos need in order to go viral? There's no way of telling when a video will go viral or not, or how a viral video campaign will be taken by consumers, but a couple qualities the videos should have are that 1. they are catchy and 2. they promise something different than the normal.
What do you guys think that companies should do in order to have a successful viral video campaign? We talked about several in class: All State, Samsung, and Google Chrome to name a few. What did these videos have in common?
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